Research


Care and Value
Research
Written by Jeff Honeyager   
Thursday, 16 April 2009

You are here because of the Social Networking Buzz.


But did you know many companies are struggling to create successful online communities?

There are many online communities taking a dive compared to a few winners.  What are they doing wrong?  A short answer is, they are missing their purpose.

The long answer is...

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Hire the best
Research
Written by Jonathan Mcinerney   
Thursday, 01 January 2009

Social Networking Website Design - Why You Need to Hire the Best
By Jonathan Mcinerney

The successful development of social networking websites requires an advanced knowledge of the social networking website phenomenon. What works and what doesn't in this web 2.0 focused online experience. Avoid the costly mistake of having a network designed with obsolete coding methods that can't be expanded upon. If you have a great concept, you need to be able to speak with a design and development company that specializes in social networks and can translate your vision into a successful and fully functioning website.

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2007 Social Commerce
Research
Written by Jeff Honeyager   
Thursday, 01 January 2009
2007 Social Commerce ROI Benchmark Guide
Acheive a 63:1

After an analysis of almost 80,000 surveys taken by consumers spaning 12 social networking commerce sites it was found they were:
  • 30 times more likely to buy your products compared to media advertising
  • 6 times more likely to buy your products compared to direct marketing
  • 91% are more likely to recommend the experience to their friends
  • 95% will participate and engage with the brand again
  • 97% are more satisfied with the experience
So what?  What does that mean?
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