|
Research
|
|
Written by Jeff Honeyager
|
|
Thursday, 01 January 2009 |
2007 Social Commerce ROI Benchmark Guide
Acheive a 63:1
After an analysis of almost 80,000 surveys taken by consumers spaning 12 social networking commerce sites it was found they were:
- 30 times more likely to buy your products compared to media advertising
- 6 times more likely to buy your products compared to direct marketing
- 91% are more likely to recommend the experience to their friends
- 95% will participate and engage with the brand again
- 97% are more satisfied with the experience
So what? What does that mean?
|
|
Read more...
|