2007 Social Commerce ROI Benchmark Guide
Acheive a 63:1
After an analysis of almost 80,000 surveys taken by consumers spaning 12 social networking commerce sites it was found they were:
- 30 times more likely to buy your products compared to media advertising
- 6 times more likely to buy your products compared to direct marketing
- 91% are more likely to recommend the experience to their friends
- 95% will participate and engage with the brand again
- 97% are more satisfied with the experience
So what? What does that mean?
It is an opportunity to provide your community with products or services they need and or want.
Just be sure those ads on your community site are relevant to the community's purpose and intent.
If they are not, the ads will quickly fade from your member's attention.
Have you seen this to be true?
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